A national campaign for Florida finest.
We developed and executed a campaign called ‘The Original Wellness Drink,” which put the nutritional power and amazing taste of OJ from Florida at the top of consumers’ minds across the country.
Illustrations
We partnered with artist and OJ-lover Lauren Hom (@HomSweetHom) to create illustrations for seasonal Florida OJ social campaigns. This work was recognized with a 2022 bronze ADDY in Atlanta.
Social Stuff
