A brand campaign with local flavor.
After 85+ years of serving the community, Giant can own ‘local’ like no other grocery store. We created a brand campaign highlighting their roots in the DMV and casted real locals with special connections to the brand.
My Role: Copywriter
Team: Dress Code Productions & RP3 Agency
Diane is an absolute icon. It was magic to see her personality come out in front of the camera, and we couldn’t have asked for a more authentic local story.
And this guy was so lovable that our client insisted we use him for more social assets down the road—keep scrolling to hear his sultry voice in our Valentine’s Day videos.
A giant leap in brand identity.
We were excited for the opportunity to push our clients with some fresh, youthful work, even if it never saw the light of day. Below is some creative from a spec campaign called “Right Here, For You,” which positions Giant as an imperfect person’s secret weapon.
