Rekindling curiosity for Atlanta art, history, and culture.
A coalition of Atlanta museums, historical places, and zoos needed to give people a reason to return after covid. So we created a campaign to renew curiosity for all the history, art, beauty, and fun that Atlanta has to offer, starting with a brand that each very different destination could own.
My Role: Copywriter and Atlanta resident/explorer
Art: JW Affourtit | Team: Edelman Atlanta creative
The campaign unified 20+ destinations—from the Football Hall of Fame to the Georgia Aquarium—under one brand: Atlanta Cultural Destinations,
Designed to make you look closer, the campaign posters combine elements from different Atlanta destinations like the Botanical Gardens, the Center for Puppetry Arts, the Atlanta Zoo, and more.
To native Atlantans, the Fernbank T-Rex and the High Museum architecture bring back memories from school field trips. And to tourists, flying peaches, street signs, and references spark curiosity about our city’s culture.
